Bringing Ideas to Life
At ab Innovation, we believe the best stories are the ones that become reality. We love following ideas from their earliest sparks to concrete projects and companies that create real value. Here, you can see some of the projects and businesses we’ve helped develop, fund, and get off the ground.
Every story is unique. Some started as a simple sketch, others as a small seed of an idea that, with guidance, networking, and support, has grown into something bigger. We’re proud to be part of the journey — from the first brainstorming sessions to the decisions that make it possible to bring ideas to life.
Nordic Ice System
Automation of Ice Handling in the Seafood Industry
Three young entrepreneurs from Strandby have developed an innovative solution for automating ice handling in the seafood industry. The idea has already received recognition, having won the regional first prize at the Danish Entrepreneurship Foundation Championships, and is now being further developed as the basis for a potential joint venture.
GoGreenlight Unleash Creativity
GoGreenlight is a newly established company that has developed an advanced platform to digitalize and automate production management in film and TV. Through a unified system, casting, locations, set design, costumes, makeup, schedules, and approvals are all integrated — powered by artificial intelligence and fully GDPR-compliant. The platform is designed to help producers, casting agencies, and creative teams save time and resources, reduce coordination complexity, and minimize the risk of errors and delays.
GoGreenlight represents a modern solution to the industry’s need for better workflows, greater transparency, and more freedom for creativity. The company is backed by Martin Miehe-Renard (Chairman), Claus Rosenstand (CEO), Ramesh Krishnasamy, Casten B. Larsen (CTO), Ben Horowitz, Peter Vistisen, and René McCain — a strong team with experience in film, technology, and business development.
OpdagDanmark
OpdagDanmark is a travel-tech company based in Aalborg that digitalises and elevates the experience economy through a digital platform that collects, organises, and showcases unique experiences across the country. Through its app and website, the platform integrates inspiration, map features, user data, reviews, and automated flows, giving Danes, tourists, and experience providers easier access to relevant information and a stronger foundation for making decisions.
As part of the platform, OpdagDanmark offers an integrated sales and marketing solution through a “no cure, no pay” shop system with no binding commitments. It helps businesses sell tickets and products without complex administration or upfront costs. At the same time, the system increases visibility and boosts revenue by connecting providers directly with a growing community of experience-seeking users.
OpdagDanmark represents a modern, data-driven answer to the industry’s need for stronger digital infrastructure, greater transparency, and more efficient workflows. The company is founded by Sebastian Søndergaard and Lau Starcke-Jensen, supported by a team with experience in technology, tourism, sales, and marketing.
